Listening to stories

The post-Jobs post: Samsung; the bandwagon; flowers

Posted in Adland, apple, mumbrella, The Economist by James Welch on October 10, 2011

Samsung launched a new product today. Samsung Galaxy SII.

Queues for Mr Samsung

I only know about this launch because at five to eight this morning there was a queue outside the Samsung store here in the central business district of Sydney. Not a massive queue – not by Apple standards – but a queue none the less. Good work, Mr Samsung.

Well, Samsung is on the front page of The Economist last week. The business is held up as a success story.

And Apple made it onto the front of this week’s publication, of course. A success story and also an obituary.

But I when I say “Good work, Mr Samsung” I realise that unlike the recently deceased Mr Apple, we don’t know who Mr Samsung is. And I’m fine with that. As I said on the recent Mumbrella podcast (33.55), the new CEO at Apple is a self-proclaimed team player, not a figurehead.

But we should be careful about our eulogy for Steve Jobs. Especially after reading Adam Ferrier’s piece on mumbrella, the ad industry news&views source:

We are living in a world where there is an unparalleled outpouring of grief for someone who has made us fall in love with our PDAs, computers, and MP3s.

What the fuck?

Adam founded and sold the Australian branch of Naked Communications. He’s very bright and very convincing. Well, almost always. And now I feel a little silly about my last post, Computing Made Cool. You know, the one where I quoted a Jobs quote. In Adland, the Jobs quotes are as ubiquitous as the Ogilvy quotes. And I jumped (more…)

Computing made cool

Posted in apple, Uncategorized by James Welch on October 6, 2011

Cool then

Thank you, Steve Jobs. You made computers cool. You made computing cool.

Frankly, the experience is now user friendly, largely thanks to you.

I hope that your successors at Apple have vision, tenacity and excitement.

And you have a whole book of quotes which you leave behind. Here’s one worth re reading right now:

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. (more…)

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How Seth Godin thinks (how to launch a new product)

Posted in apple, Brand, Content, iPad, Seth Godin by James Welch on April 11, 2010

If only we all could think like Seth Godin

Seth Godin is the business consultant, author and chirpy chap who invented the term “Permission Marketing”. He’s also is a brilliant observer and commentator.

Regarding Apple’s launch of the iPad he calls the product a “permission asset”:

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. (more…)

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The ‘Droids are Coming. iPhone Scared? It Should Be.

Posted in apple, Google, iphone, telecoms, Uncategorized by James Welch on January 18, 2010

Apple’s iPhone is sitting pretty. It can afford to but only for a short while.

Apple can afford to sit pretty, but only for a short while. (Hat tip to David Kainer at Viva La Mobile)

I read today that Apple will now do for newspapers what it has already done for music. It’ll revitalise the industry’s slumping sales. (see mediahunter ) That’s impressive. But, for iPhone, that’s a red herring.

What’s more, the iPhone is going from strength to strength. 30 million pockets across the globe relish an iPhone. In a couple of years, it may be 50 million. That’s impressive. But, for market share, that’s a red herring.

A red herring only because the ‘droids are coming.

First, the ‘droids won’t leave any space for under-performing phone brands: Blackberry and Nokia and friends better do something big and cool… and very functional. Second, the ‘droids will make iPhone run hard.

Blade Runner: Nexus Six

For those of you not engrossed by Ridley Scott’s Blade Runner, here’s a quick overview of its relevance. In the 1982 screen adaptation of Philip K Dick’s “Do Androids Dream of Electric Sheep?” (1968), the replicants (the androids) came back, rebellious, having learned how to learn. They were the Nexus version six. In short, Nexus Six. Well, Google just launched its first phone, the Nexus One, using the Android operating system.

It’s only a matter of time before Nexus Six is here.

Google Android: Nexus One

What this means is: (more…)

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