It was that clever bloke at Intel who said that every 18 months the microchip size would shrink, the capacity would grow and the world would change. (See Moore’s Law.) In January 09 The Economist pointed out to us all that as consumers we’d take advantage of the situation and stop trading up and start cashing in (see ‘insert’).

The Economist Jan09
The Economist Jan09

And then Google gobbles our attention again. The Google Wave is not really understood clearly by anyone as the roll out hasn’t yet happened. The team at have the best synopsis with a few screengrabs to bring it to life. In short it puts every tool you ever use to communicate with other folk via the interweb into one place. So now we’ll only have one place to go for all real-time and non-real-time personal (and hence corporate, when we work out the successful “how-to”) communications. Nice.

The Wave is big. It’s not even here and it’s being mooted left, right and centre. The Twitter Twave is already going to bring the two real-time businesses together. Phew, just when the news was saying that Google was twitchy that it was loosing out to twitter and that something might happen soon (see The Guardian, 19 May 09). It’s nice to see (exciting) rumours come to fruition (well, soon). Of course, it’s scaring some people. And so it should. (Especially those who don’t know why the social media are changing the comms landscape.)

A Mexican wave goes round the stadium and falters. (Indeed it’s banned in Oz now, isn’t it!?) A tidal wave crashes, leaves devastation and takes a while for infrastructure to be rebuilt.

A Google Wave makes alot of noise on approach. And when it gets here, the repercussions should be as euphoric as a Mexican wave and as fearsome as a tidal wave. Unless you know someting I don’t??