I chanced upon this on my way to a breakfast meeting this morning.

Is this a failure because it is so cheap? No. Is it cheap? Yes.

Do I like it? Yes.

Very 1920s: Guinness is good for you. Only not as clever.

Do I really like it? No.

I reckon a packaging design shop created this, not an ad agency. No story being told. But so direct it’s almost funny. Almost. But not quite.

I expect it’ll help sales. But not as much as a decent ad would.

What do you think?

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