James Bond’s gadget guru, Q, describes how he adds technology to Bond’s armory in the latest movie, Skyfall:

“I can do more damage on my laptop

sitting in my pajamas before my first cup of Earl Grey,” Q says to Bond,

“than you can do in a year in the field.”

At Cannes this week you’ll see all those wannabe-Bonds, without Q; storytellers without data; digital agencies without a data management platform.

Tech-driven marketing is not just about old fashioned storytelling, it’s about learning about your audiences, in real time. Technology platforms that are driving the future of marketing – and so they should!

Darren Woolley, of TrinityP3 wrote a short, sharp presentation outlining the pitfalls of storytelling in the digital age:

If only all marketers and their digital agencies could find their own “Q-Branch”…

Of course, they can, only, nowadays it’s called The Media Innovation Group.

The MIG can demonstrate simply how to turn Big Data into Easy Data.

“So easy, you too can do it in your pajamas, Bond.”