This is a the intro to a SPIKES.ASIA presentation about seeing the world from your consumers’ point of view.
New technologies allow us to watch people more closely and in real time…
In this multi-media presentation, James Breeze and James Welch, will show off some gadgetry, tell a few stories and create some magic. The key gadgets that the two Jameses will show are new ways to carefully understand online – and offline – human behaviour.
This new-style understanding of your customers will help you to create engaging communications more efficiently and, importantly, help you to manage the internal audiences too. You will see how scientific evidence can really make your businesses better.
James Breeze is CEO, Objective Asia. James is an Organisational Psychologist. He specialises in Eye Tracking, Usability Testing, Customer Experience and Design Research.
James Welch is Regional Director, Media Innovation Group. James is an adman who works with advertisers and their creative teams to bring to life digital audience insights through new technology.