This is one way to make people of a certain generation send a video viral.

Buy the box set here
Buy the box set here

If you were given a “video budget” to launch the new bob dylan box set, would you film some thing as cool as this.

Click here. Scroll up and down through the different TV shows and channels:

“Like A Rolling Stone” – Official Interactive Video!

And share with a friend!

(if you’re in the mood for other ‘viral videos of 2013′ check this mashable post:

http://mashable.com/2013/11/21/these-are-the-most-shared-ads-of-2013/#gallery/the-most-shared-ads-of-2013/528e37a7b589e4198f002823

(Scroll left and right. I start with the Van Damme Volvo “epic splits” film. Ouch.)