Supertargeting for digital advertising is possible across the globe through third party data. But no one sells much third party data here in the Middle East so supertargetting online is – some say – a dream. Except for in a few places; Facebook is one of them.
You know how you see ‘relevant’ ads on Facebook more often than elsewhere? That’s thanks to aggregated profile data made available to advertisers. When not used smartly, supertargeting can become super creepy. Have you ever felt stalked online? The aim is to avoid that, of course. If an ad isn’t adding value, it’s not an advertisement, it’s wallpaper.
Well, Facebook has just announced at its F8 Conference (click here for the link), the launch of its Audience Network (aka FAN) for advertisers spending in mobile – giving an alternative option to the quasi-monopoly that Google has been enjoying. You see, in the cookie-less land of mobile, Google, Facebook and Apple are amongst the few who can track and identify users across screens and devices. Only Apple doesn’t sell that information.
So now, via both Facebook and Google networks, we can target people more closely both on computers and when their out and about via mobile. Thank you Facebook and Google!
Read more here: http://readwrite.com/2014/09/29/facebook-google-targeted-advertising-personal-data-cookies and here http://readwrite.com/2014/10/07/facebook-audience-ad-network-open