When you want to get noticed – and you have time on your hands – you know you need to start writing articles, you know you need to find a place to have them published. Some go for medium.com; others prefer Linkedin. I’ll just go with my wordpress blog. And maybe I’ll repost elsewhere, like Linkedin.Exchangewire

Unless Exchangewire will take my articles. I caught up with Ciaran yesterday, so I think I’m in but it’s always TBC till you’re fully signed up, right? (Sorry for this snap, Ciaran!)

While I’m drafting articles and/or posts, I get out and go networking – among other things. I was at this event hosted by Phil Thomas, CEO of Cannes Lions, recently in Dubai – where I used to live.

This famous adwoman, Madonna Badger from New York, was talking about an important agenda item for Cannes Lions. And she started a paragraph – when talking to camera – with the expression:

Bee Tee Dub

WTF, I thought. This is taking TLAs* to a whole new level. Maybe BTW often gets shortened to Bee Tee Dub. But I’d not heard it. Do we call it an abomination or do we try to use it? I say, let’s use it.

So here are my articles that are coming up:

Bee Tee Dub: Dee See Oh
Bee Tee Dub: Dee El Tee
Bee Tee Dub: Prog-ooh
Bee Tee Dub: Too Cho

Maybe that’s a daft idea and I should just write them in English and let the publication make the title wackier, if they want.

  • DCO – creative optimisation and who’s getting left behind
  • DLT – distributed ledger technology aka blockchain
  • Programmatic out of home and other biddable media
  • Too many choices and how behavioural biases can help streamline your audience’s actions.

Let me know if you’re interested in the content – or even in contributing to the content – soon to be published in that fabulous UK publication (tee bee dee).

 

*TLAs = Three Letter Abbreviations

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