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ADVERTISING IS DEAD… AGAIN.

ADVERTISING DEAD 1…or is adblocking not the end after all?

Advertising is getting a lot of stick again these days. For one fundamental reason: advertisers have by-and-large forgotten to engage, entertain and enthuse their target audiences. And therefore many people are frustrated with advertising and turning it off wherever they can. This is why adblocking came about.

Adblocking comes in two forms: First, where people turn on the Private Browsing, Incognito or Do Not Track (DNT) button in their web browser. This stops advertisers putting a cookie onto a computer so that the advertising that person sees is now random not tailored to the user. The other form of adblocking is to stop all advertising completely. Currently adblocking is mainly on Google Chrome and on Firefox, but Apple’s IOS9 Continue reading “ADVERTISING IS DEAD… AGAIN.”

If Content is King, Awesomeness is King Kong via @faris #CIRCUS2012

With inspiration comes perspiration. And not always your own perspiration. This could be the mantra of an event organiser as much as a presenter at a conference. If nobody has sweated to make the event great – and each presentation within – inspiration is unlikely to follow.

At Circus2012, an event put on by The Communications Council*, Faris Yakob was the first to speak. From the energy that he put into his presentation, he might well have been perspiring! On this occasion, with perspiration came inspiration. There was a lot to be inspired by in Faris’ talk.

If Content is King, Awesomeness is King Kong

First, who is FARIS YAKOB, Chief Innovation Officer at NY agency, MDC? He’s a well educated Brit who comes across as part Tigger, part gorilla: bright, bouncing and hairy.

Continue reading “If Content is King, Awesomeness is King Kong via @faris #CIRCUS2012”

The post-Jobs post: Samsung; the bandwagon; flowers

Samsung launched a new product today. Samsung Galaxy SII.

Queues for Mr Samsung

I only know about this launch because at five to eight this morning there was a queue outside the Samsung store here in the central business district of Sydney. Not a massive queue – not by Apple standards – but a queue none the less. Good work, Mr Samsung.

Well, Samsung is on the front page of The Economist last week. The business is held up as a success story.

And Apple made it onto the front of this week’s publication, of course. A success story and also an obituary.

But I when I say “Good work, Mr Samsung” I realise that unlike the recently deceased Mr Apple, we don’t know who Mr Samsung is. And I’m fine with that. As I said on the recent Mumbrella podcast (33.55), the new CEO at Apple is a self-proclaimed team player, not a figurehead.

But we should be careful about our eulogy for Steve Jobs. Especially after reading Adam Ferrier’s piece on mumbrella, the ad industry news&views source:

We are living in a world where there is an unparalleled outpouring of grief for someone who has made us fall in love with our PDAs, computers, and MP3s.

What the fuck?

Adam founded and sold the Australian branch of Naked Communications. He’s very bright and very convincing. Well, almost always. And now I feel a little silly about my last post, Computing Made Cool. You know, the one where I quoted a Jobs quote. In Adland, the Jobs quotes are as ubiquitous as the Ogilvy quotes. And I jumped Continue reading “The post-Jobs post: Samsung; the bandwagon; flowers”

Computing made cool

Cool then

Thank you, Steve Jobs. You made computers cool. You made computing cool.

Frankly, the experience is now user friendly, largely thanks to you.

I hope that your successors at Apple have vision, tenacity and excitement.

And you have a whole book of quotes which you leave behind. Here’s one worth re reading right now:

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. Continue reading “Computing made cool”

How Seth Godin thinks (how to launch a new product)


If only we all could think like Seth Godin

Seth Godin is the business consultant, author and chirpy chap who invented the term “Permission Marketing”. He’s also is a brilliant observer and commentator.

Regarding Apple’s launch of the iPad he calls the product a “permission asset”:

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. Continue reading “How Seth Godin thinks (how to launch a new product)”

The ‘Droids are Coming. iPhone Scared? It Should Be.

Apple’s iPhone is sitting pretty. It can afford to but only for a short while.

Apple can afford to sit pretty, but only for a short while. (Hat tip to David Kainer at Viva La Mobile)

I read today that Apple will now do for newspapers what it has already done for music. It’ll revitalise the industry’s slumping sales. (see mediahunter ) That’s impressive. But, for iPhone, that’s a red herring.

What’s more, the iPhone is going from strength to strength. 30 million pockets across the globe relish an iPhone. In a couple of years, it may be 50 million. That’s impressive. But, for market share, that’s a red herring.

A red herring only because the ‘droids are coming.

First, the ‘droids won’t leave any space for under-performing phone brands: Blackberry and Nokia and friends better do something big and cool… and very functional. Second, the ‘droids will make iPhone run hard.

Blade Runner: Nexus Six

For those of you not engrossed by Ridley Scott’s Blade Runner, here’s a quick overview of its relevance. In the 1982 screen adaptation of Philip K Dick’s “Do Androids Dream of Electric Sheep?” (1968), the replicants (the androids) came back, rebellious, having learned how to learn. They were the Nexus version six. In short, Nexus Six. Well, Google just launched its first phone, the Nexus One, using the Android operating system.

It’s only a matter of time before Nexus Six is here.

Google Android: Nexus One

What this means is: Continue reading “The ‘Droids are Coming. iPhone Scared? It Should Be.”

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