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Cannes

“All the clever people think down the same road and its very congested”

At Spikes – the big ad conference in Singapore that is created by the Cannes Lions team – all sorts of weird and wonderful people speak. Including me !

Well, the Ogilvy team had invited Sir Jackie Stewart, the Formula 1 hero – who is known for his charm and arrogance, his fast driving and racing safety advocacy and for being a story teller.

Spikes Asia, Festival of Advertising, Singapore 2013
Jackie Stewart “I made Martin Sorrell. He used to carry my bags.”

He gave us his top tips for success… after he’d told us how he “made” famous ad man, Sir Martin Sorrell, “he used to carry my bags.”

His top tips were preceded with Continue reading ““All the clever people think down the same road and its very congested””

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We’re watching you. All the time. And that’s a good thing!

This is a the intro to a SPIKES.ASIA presentation about seeing the world from your consumers’ point of view.

New technologies allow us to watch people more closely and in real time…

James Breeze & James Welch.  Spikes Forum Room,
 Suntec 
Convention Centre Mon 16 Sept 2013, 4pm
James Breeze & James Welch.
Spikes Forum Room,
 Suntec 
Convention Centre
Mon 16 Sept 2013, 4pm

In this multi-media presentation, James Breeze and James Welch, will show off some gadgetry, tell a few stories and create some magic. The key gadgets that the two Jameses will show are new ways to carefully understand online – and Continue reading “We’re watching you. All the time. And that’s a good thing!”

Digital agencies need tech agencies, just like Bond needs Q

James Bond’s gadget guru, Q, describes how he adds technology to Bond’s armory in the latest movie, Skyfall:

“I can do more damage on my laptop

sitting in my pajamas before my first cup of Earl Grey,” Q says to Bond,

“than you can do in a year in the field.”

At Cannes this week you’ll see all those wannabe-Bonds, without Q; storytellers without data; digital agencies without Continue reading “Digital agencies need tech agencies, just like Bond needs Q”

Data-led creativity: more than just hype, it’s the future

Taken from my intro to the Media Innovation Group’s Spikes Forum:

Overview: Data represents a big business opportunity for the creative industry.

Talking about the light at the end of the tunnel…
“Big Data” is just a euphemism for “too much information to know what to do with it all”

When media teams became independent of their creative agency siblings, not only did the media revenue walk out the door of creative agencies, so did much of the detailed customer and media knowledge. Only the smarter creative agencies are working closely with audience data insights gleaned from media planning and buying across all sizes of project.

Meanwhile, marketers are finding all data slipping into the “Big Data” category; most marketers have access to masses of data and not the resources to do anything with it.

Soon in Asia Pacific, we will all be given much more access to data in more forms. But will we know what to do with it to make our communications more engaging, more exciting, more successful? Or will we just use data to push product more effectively? Continue reading “Data-led creativity: more than just hype, it’s the future”

Samson and delight? Not this time.

Look behind you (a recurring comment from the audience)
Look behind you (a recurring comment from the audience)

Stabbing the movie with three stunted prongs:

1) I don’t always agree with reviews. I often don’t agree with Margaret Pomeranz. I certainly don’t this time. Nor, it turns out can I agree with The World’s Finest at rottentomatoes.com and Cannes Film Festival alike. You see, I didn’t LOVE the film Samson and Delilah. It was pretty slow to begin with. And I never cared for Samson as a ‘hero / anti-hero’. (Oh, how shallow I am?)

2) I rather feel that critics across the globe will Continue reading “Samson and delight? Not this time.”

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