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Notes on life, by James Welch

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Conference

Consumer Engagement and Experience Conference, Singapore, October 2013

So, Monday 21st October and Tuesday 22nd October, I’m the Chairman of a two-day event. Time to write a few ‘ice-breakers’; time to think of some cunning questions to put to each of the speakers. A smart bunch of people.

Oh and I’m collaborating once again with my ol’ chum from the land of UX. Also from the land of Oz, at it happens.

conference

We’re talking on Continue reading “Consumer Engagement and Experience Conference, Singapore, October 2013”

The future of digital is divisible by the seven simple tenets

Taken from the intro to our speech at Digital Asia Festival to be held in Beijing, 7&8 November.

The speakers announced at the Digital Asia Festival, Beijing. Nov 2012.

James and Paul, collectively, know what the future of digital needs. And it’s in seven parts. eMarketer tells us that this year, global digital ad spend is forecast to top $105 billion, with Asia-Pacific accounting for $27.63 billion after North America ($40.3 billion) and Western Europe ($28 billion). So how should we maximize this expenditure?

To this end, James and Paul will bring to life the seven simple tenets needed to succeed in today’s world of data-driven digital communications. The seven simple tenets are: Continue reading “The future of digital is divisible by the seven simple tenets”

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