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Listening to stories

Notes on life, by James Welch

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Green

Adman: are you bored in your job? BBH shows the answer: get a TIE.

tie newsletter 1Adland is a fickle place. Employees don’t hang about. But there’s a way to fix this. A TIE. Yes, TIE (The International Exchange) has the answer.

Stats tell us that marketing directors are in their roles for 18-36 months – just long enough to make an impression. Or not as the case may be. And ad-men and women last about the same in any given role. Or less.

As team members, why do we stay?

The only reason to stay in any job is to make sure that the employment pie-chart is in fair-or-maybe-equal parts: earning, learning and fun. And if the parts move to much, it’s time to renegotiate and/or move on.

As employers, how do we keep the team?

While it should be noted that no manager needs a retention tool for the mediocre, we all need ways to supercharge those with true potential. In adland, there’s a tried and tested model to reinvigorate team players. The International Exchange does just the thing. Continue reading “Adman: are you bored in your job? BBH shows the answer: get a TIE.”

Recurring story – the search for greener living

“Embrace Our Planet.” That’s the punchline to the recurring story. Here let me show you three brilliant ways it’s being told:

Erle Ellis tells us: Human impact has been around for some time. We humans are changing the face of the earth. We have to put ourselves into the picture and work out what impact we want to have on the planet. The problem is we don’t know how to manage the future of this planet. Erle Ellis is an ecologist at the University of Maryland, quoted in this week’s Economist magazine. An erudite Continue reading “Recurring story – the search for greener living”

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