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Innocean

Supermarket brands are not trying hard enough

Bloody hell, have you seen how Coles and Woolworths are out to woo shoppers into shopping with them. However, they are doing nothing of interest. I’m sure they have stats to show how their ads are boosting sales. Of course their agencies will find those and/or other stats. And I’m sure the research shows that this is the best advertising since etc etc.

Here’s the basic flow of a short presentation I’m about to share with Continue reading “Supermarket brands are not trying hard enough”

The holy grail: How to win all pitches (almost)

Shh – don’t tell anyone. But just as I start a new job (as documented by mumbrella – thanks, Tim) I stumble across the Holy Grail. Continue reading “The holy grail: How to win all pitches (almost)”

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