Taken from the intro to our presentation to the Market Research Society of Singapore to be held on 20th November.

Data represents a big business opportunity for the creative industries. In this presentation James and Graham examine how and why data should be embraced.

How do you photograph an elephant?

Just as the old saying goes, “What’s the best way to eat an elephant? One bite at a time”, we will look at some cases where data has been used to build business and drive communications.

Many brands are now feeding data-driven stories to consumers who are hungry for relevant content. We will discuss just three examples. Continue reading “Big Data Made Small: Automation and Gamification to the rescue” →