Listening to stories

Notes on life, by James Welch



Some tips to boost online sales, part one

Here’s the 20 min recording showing how we can all boost online sales. It’s taken from my experience and from all things that are happening right here, right now:

By way of introduction, if you don’t want to listen to the article above, let me explain: when online sales happen through your partners, ie third parties, the best thing to do is to up-skill those third parties.

Excerpt from the presentation, 10 mins into the video link

In this example, Edx Education sells amazing toys to schools and to parents, to promote learning through play.

Yes, now their distributor-partners are selling to parents who want their children to play with smarter, longer-lasting toys.

Amazon is a key sales partner for these distributors.

This is a quick overview of the digital platforms that we might think will help online sales today…

“Aim High” said Ken Robinson… saying the education industry should help children strive to do better. And that’s what I’m suggesting that we can do too when looking at digital communications. Let’s have a purpose, an objective and let’s aim high.

Content is key across these platforms. We address that in part two…

The film above is almost 20 mins long and full of links on the actual slides. If you’d like the pdf of the slides, you’re welcome to it. Please get in touch with me.

Also, if you’re keen to know about Edx Educations’ product range in your market & where to buy, have a look here:

PS – if you want to know more about where to learn about the digital marketing world, do subscribe to Addictive/FIX regular emails. One is called ‘MERCHANT’ and follows all digital retail news & trends:

The All-New Path-to-Purchase: The Virtuous Communication Cycle

Many shopper marketing consultants are wrong. The path-to-purchase is not linear. The path-to-purchase in days gone by was just a tool “to drive consumers from the couch to the shopping mall to the aisle.” The line was:

we’ll turn consumers into shoppers and shoppers into buyers

…often where “integration” meant a “matching luggage approach” to the creative work by a range of agencies.

Yesteryear’s Path-to-Purchase

Putting the matching luggage issue aside, this Path-to-Purchase, which we might call “yesteryear’s p2p” only works now for TOTALLY NEW products. You see, for the majority of products – from recognised brands – social media has changed the path-to-purchase for ever.

Today, we’re all familiar with the idea that there exists a myriad of new channels for consumers to communicate to each other. Brands now can thrive or die because of these interactions.

New channels should be considered as springboards for conversations, for the frequent, lightweight interactions that are vital in today’s socially networked society.

The path-to-purchase now starts with your current, engaged audience. Your current buyers. Continue reading “The All-New Path-to-Purchase: The Virtuous Communication Cycle”

Building brands through “frequent, lightweight interactions”

On-line, in-store and in-between!

Today, we understand that relationships are formed through regular, little stories and this is how products will become loved brands in the eyes of consumers. Across all consumer touchpoints (ie on-line, in-store and in-between!) we must therefore create and manage “frequent, lightweight interactions” *.

Clearly, the retail world is evolving. There are Continue reading “Building brands through “frequent, lightweight interactions””

Supermarket brands are not trying hard enough

Bloody hell, have you seen how Coles and Woolworths are out to woo shoppers into shopping with them. However, they are doing nothing of interest. I’m sure they have stats to show how their ads are boosting sales. Of course their agencies will find those and/or other stats. And I’m sure the research shows that this is the best advertising since etc etc.

Here’s the basic flow of a short presentation I’m about to share with Continue reading “Supermarket brands are not trying hard enough”

Wake up Retail Australia! It’s about timing not location.

My quest when midnight shopping is to see what I can buy for five bucks or less, including postage. Thank you Ebay for the crap I’m getting sent home much to my wife’s amusement. Then I was introduced – a great place to waste time and only spend a fiver a pop. Go on, have a look! (Hat tip to Yvette @ellaslist)

So, I have bought a few random things recently. I have a quest when up settling my little baby boy in the middle of the night. Or rather, when not settling him.

And this is all thanks to the smart phone in my pocket.

My point? Well, the point is that point of purchase is now temporal not geographical.

The world has rushed from nought-to-f in sixty seconds. From real world Continue reading “Wake up Retail Australia! It’s about timing not location.”

Retail: ‘Swonderful. ‘Smarvellous. ‘Sdata.

“Supposedly in eight years, Kevin Rudd’s fibre to the home, 100 mega bits per second, broadband network will be completed and a velvet revolution will be underway. To put this in perspective if every other country stands still (they won’t) Australia will have the fastest broadband network in the world.” Steve Tindall, quoted here from his article on Retail & Buying Intelligence in is a retail guru in Sydney. This means a lot of businesses are going to have to workout what this “velvet revolution” means for them.

TescoIn the UK, Tesco’s Clubcard information allows the supermarket giant to gain information on Continue reading “Retail: ‘Swonderful. ‘Smarvellous. ‘Sdata.”

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