On-line, in-store and in-between!
Today, we understand that relationships are formed through regular, little stories and this is how products will become loved brands in the eyes of consumers. Across all consumer touchpoints (ie on-line, in-store and in-between!) we must therefore create and manage “frequent, lightweight interactions” *.
Clearly, the retail world is evolving. There are Continue reading “Building brands through “frequent, lightweight interactions””