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The Marketing Society Middle East: Dubai’s growing buzz

MarSocLogoThe collection of senior marketers at each Marketing Society Dubai event grows more diverse, interesting and whatsmore, engaged each month.

On this occasion, two years since our launch, on arrival there were senior marketing execs from Dubai Airports, Emirates NBD, The Entertainer, IBM, Majid Al Futtaim, MBC, Unilever sprinkled with a handful of senior agency and consulting folks.

Each event gets busier and with a bigger buzz.Welch_CalvinHart_3

And that’s why we keep coming.

The conversations amongst this growing community before the main attraction are often as meaningful as anything said on stage.

Regular marketing community interaction, beyond big festivals, is rare in this part of the world. It’s becoming vital to catch up on unfinished conversations from the last time; great to build upon growing friendships; a delight to share ideas, opportunities and general chit-chat.

Then we remember that it’s the food for thought that counts the most, in theory. 

So when Calvin Hart, the fabulous storyteller, gets on stage with an attitude of clear ambition and wealth of experience to colour the framework set by his agency story, we sit, learn and think that we should have more people like him in our own teams. Continue reading “The Marketing Society Middle East: Dubai’s growing buzz”

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#braveleaders in the Middle East

The Marketing Society Middle East is the fastest growing element of the MarSoc world (London, Edinburgh, New York, New Delhi, Singapore, Hong Kong). So it’s a delight to put on our first conference in an excellent venue, the Vox Cinema in Mall of the Emirates, Dubai, The Brave Conference. #braveleaders.

BraveDubai_Nov2017.001
#braveleaders in the audience as well as on the stage

Recurring themes underpinned the excellent and unique presenters. Unique in their storytelling and unique in their outlook. All demonstrating different themes of bravery. Let’s look at some of these themes.

Honesty and relevance are key to bravery. Ros Atkins, presenter, Outside Source, BBC World News and BBC World Service, gave an honest story of passion, preparation and purpose. Which turned out to be the three Ps of #braveleaders in business as a whole and marketing in particular.

Accessibility and going against perceived & received wisdom are key to bravery. Asad Rehman, Chair of the Marketing Society Middle East and Director Media, North Africa and Middle East, Unilever, Continue reading “#braveleaders in the Middle East”

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