Further to my piece published recently in Gulf News (see last blog post), here’s an update to the content at that event.
The Marketing Society Middle East sat down for it’s third “Uncomfortable Breakfast” to discuss the hot topic of data. You may ask why we call it such an off-putting name, “Uncomfortable Breakfast”.
It is, of course, a delicious breakfast held at an enviable establishment here in Dubai – such as the fabulous space we’ve been using for the past couple of events, the Armani Hotel.
The “uncomfortable” element is to find a topic that the marketing community knows is important but may not, en masse, discuss in an open forum regularly enough. For this reason there are no journalists present!
This forum brought together forty senior marketers with regional and local remits, and all came to hear more about the story behind data.
Today that’s the problem; we’re talking about data itself and not about the stories it can provide. Taking the latter approach, storytelling, Marilies Rumpold-Preining of IBM Commerce gave us some interesting insights: Continue reading ““Moments of Serendipity” at an Uncomfortable Breakfast”