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The Marketing Society: An Evening with Channel 4’s Ant Middleton

The agenda of “bravery” comes to life in different shapes and sizes at the Marketing Society across the globe. It’s interesting to see how different, brave individuals are leading the way to face the future. And how they bring others along too to face their future. 

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Putting this in context of the recent event I attended in London – an evening with Channel 4’s Ant Middleton – shows the consistency of message that the Society is putting out across the globe. And the consistency of outstanding global – and local – content that is being generated and curated in each of its hubs.

Here in Dubai, I’ve just come from another inspiring conversation about bravery in the context of mental health in the workplace – in a part of the world that is known for a show-no-weakness office environment. Show-no-weakness was endemic in the military environment that Ant Middleton has come from, he told us.

In London, we saw Ant Middleton as a conflicted character. And he wears this on his sleeve. Middleton is a Channel 4 TV hero, a smiling, muscley, tattooed beast of a bloke, with an enthusiastic, cheerful disposition and a dark, menacing past.

Chronologically, he’s a special forces veteran, an ex convict, a husband, a TV show host and a father. And he’s keen to show the world, through in his new-found media career, how he manages – and how we can manage – the demons of the past. And how to lead others along to face their demons to embrace the future. Continue reading “The Marketing Society: An Evening with Channel 4’s Ant Middleton”

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ReloLondon part2 – how to network

Two months till we all arrive back in London. I’ve been away for 12 years. We’ll spend Christmas with family. But then what: need a job.

I’m excellent at networking but haven’t yet secured a job. I want to relocate back to the UK and find an awesome role. Not any old role. So, I’m talking to anyone who’ll listen. Looking for the ‘right people’ who can introduce me to more of the ‘right people’.

It takes a while to work out who the ‘right people’ are. And I’ve worked it out. Let me share.

The ‘right people’ in life – well, in my life – are the ones are break the mould. They stand out and they stand for something. And they tell bloody good stories.

I met Ant Middleton the other night here in London. He’s an ex-special forces, now TV show, hero in the UK. Ant Middleton says he doesn’t brief his tv production teams about the scary details of the upcoming shoot. He tells them the risks aren’t as high. And leads them along the way.

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TV Heros. Ant Middleton & JW – a selfie

Ant Middleton says,

Don’t be a sheep. Be yourself. The best version of yourself. Be a shepherd.

Ant Middleton finds a positive in every negative. And he’s a complex character. The evening was another amazing event by the Marketing Society.

The next day I met Richard Shotton. I worked with him 15 years ago, but now I’m just one of his fans… Yeah, #fanboy. He’s recently published a book called The Choice Factory. If you haven’t read it – and you work in business of any sort – you should. It’s all about short cuts for getting people to think differently. The format of each chapter is what you want from a business book. Engaging! ChoiceFactory.png

Title/subject – Illustration (anecdote) – Explanation (research) – Implementation (how to apply this).

I had an epiphany on Rich’s behalf. I’ve suggested that he now builds upon one particular section of the last book… and start to manipulate thinking among groups that society wants to manipulate. EG rehabilitation of young offenders. I told him:

Imagine if you did a ‘reality show’ with Ant Middleton as the trainer of young offenders and you’re doing the ‘live-on-air’ program adaptation to help remould the young offenders.

If it happens, I’d be delighted. But I think they are both building their own fame independently for the meantime. Fair cop.

And that’s the problem with job seeking, I keep finding roles for other people who are quite happy with their existing roles. But it helps me with my own stories, my own positioning. My own job seeking. And it helps me find more of the ‘right people’.

Are you one of the ‘right people’?

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