Search

Listening to stories

the blog to accompany digitalorchestra.ae

Tag

apple

ADVERTISING IS DEAD… AGAIN.

ADVERTISING DEAD 1…or is adblocking not the end after all?

Advertising is getting a lot of stick again these days. For one fundamental reason: advertisers have by-and-large forgotten to engage, entertain and enthuse their target audiences. And therefore many people are frustrated with advertising and turning it off wherever they can. This is why adblocking came about.

Adblocking comes in two forms: First, where people turn on the Private Browsing, Incognito or Do Not Track (DNT) button in their web browser. This stops advertisers putting a cookie onto a computer so that the advertising that person sees is now random not tailored to the user. The other form of adblocking is to stop all advertising completely. Currently adblocking is mainly on Google Chrome and on Firefox, but Apple’s IOS9 Continue reading “ADVERTISING IS DEAD… AGAIN.”

Wearables: You Are What You Wear

My wife – in the early days of just-dating – threw out my orange, baggy, linen shirt. I liked it because all my other clothes were safe, dull, grey. I liked it because it made a statement.

John Waters didn’t hitchhike across the States in this, I don’t think
John Waters didn’t hitchhike across the States in this, I don’t think

John Waters, the film director, has just written a book on hitchhiking. During an interview on my new fave podcast, Fresh Air *, he revealed that his favorite suit is plaid – and the top half and the bottom half don’t match. Except they do match at the back. That makes a statement.

Continue reading “Wearables: You Are What You Wear”

How Seth Godin thinks (how to launch a new product)


If only we all could think like Seth Godin

Seth Godin is the business consultant, author and chirpy chap who invented the term “Permission Marketing”. He’s also is a brilliant observer and commentator.

Regarding Apple’s launch of the iPad he calls the product a “permission asset”:

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. Continue reading “How Seth Godin thinks (how to launch a new product)”

The ‘Droids are Coming. iPhone Scared? It Should Be.

Apple’s iPhone is sitting pretty. It can afford to but only for a short while.

Apple can afford to sit pretty, but only for a short while. (Hat tip to David Kainer at Viva La Mobile)

I read today that Apple will now do for newspapers what it has already done for music. It’ll revitalise the industry’s slumping sales. (see mediahunter ) That’s impressive. But, for iPhone, that’s a red herring.

What’s more, the iPhone is going from strength to strength. 30 million pockets across the globe relish an iPhone. In a couple of years, it may be 50 million. That’s impressive. But, for market share, that’s a red herring.

A red herring only because the ‘droids are coming.

First, the ‘droids won’t leave any space for under-performing phone brands: Blackberry and Nokia and friends better do something big and cool… and very functional. Second, the ‘droids will make iPhone run hard.

Blade Runner: Nexus Six

For those of you not engrossed by Ridley Scott’s Blade Runner, here’s a quick overview of its relevance. In the 1982 screen adaptation of Philip K Dick’s “Do Androids Dream of Electric Sheep?” (1968), the replicants (the androids) came back, rebellious, having learned how to learn. They were the Nexus version six. In short, Nexus Six. Well, Google just launched its first phone, the Nexus One, using the Android operating system.

It’s only a matter of time before Nexus Six is here.

Google Android: Nexus One

What this means is: Continue reading “The ‘Droids are Coming. iPhone Scared? It Should Be.”

Blog at WordPress.com.

Up ↑