It was late in the afternoon and I could feel that it was going to be a long night ahead at the computer… and then I started to flick through my Linkedin and Facebook feeds. Damn.
I became engrossed with a theme across several posts instead of writing that big presentation. It was all those posts about the Samsung Galaxy Note 7 spontaneously combusting again.

Then my phone rang. I felt I should ignore a number I didn’t know because there was so much work to be done. But I answered, and a super-familiar voice said, “Hi James, it’s Vasti.” I knew straightaway why she sounds like a friend: she’s on that radio show. “Would you be available to come on the show again tomorrow morning and talk about…” Yes, the Samsung brand debacle.
So I did. Have a listen, it’s just ten minutes.