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Notes on life, by James Welch

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Darren Woolley

Use data creatively and make the small things unforgettable

Small things count. Or rather, let’s start to appreciate that the small things count.

I was in a meeting the other day with Darren Woolley of TrinityP3. The project is an agency assessment – how to evaluate the relationships between agencies and this particular advertising client. Darren talked through the Issues Matrix.

The Issues Matrix
The Issues Matrix

“To build a relationship fix the big issues and fix the regular issues. If there are big, regular issues the relationship is over already! Fixing big issues might take time. But the regular, little issues are the ones that are unnecessary and will create a relationship breakdown.”

Think about the little things in life. Take a plane ride for example. When was the last time you sat on a plane and had someone a bit stinky sitting next to you? Continue reading “Use data creatively and make the small things unforgettable” →

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Digital agencies need tech agencies, just like Bond needs Q

James Bond’s gadget guru, Q, describes how he adds technology to Bond’s armory in the latest movie, Skyfall:

“I can do more damage on my laptop

sitting in my pajamas before my first cup of Earl Grey,” Q says to Bond,

“than you can do in a year in the field.”

At Cannes this week you’ll see all those wannabe-Bonds, without Q; storytellers without data; digital agencies without Continue reading “Digital agencies need tech agencies, just like Bond needs Q” →

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