Taken from the intro to our speech at Digital Asia Festival to be held in Beijing, 7&8 November.
James and Paul, collectively, know what the future of digital needs. And it’s in seven parts. eMarketer tells us that this year, global digital ad spend is forecast to top $105 billion, with Asia-Pacific accounting for $27.63 billion after North America ($40.3 billion) and Western Europe ($28 billion). So how should we maximize this expenditure?
To this end, James and Paul will bring to life the seven simple tenets needed to succeed in today’s world of data-driven digital communications. The seven simple tenets are: Continue reading “The future of digital is divisible by the seven simple tenets”