In an earlier post I outlined the three steps to success in communications: Content, Targeting, Distribution. One conclusion was that in the world of targeting and beyond, #datadriveseverything. It seems that targeting is something that Qantas needs to spend more time analysing:
Over at the mumbrella news & opinion website, Tim Burrowes flags that Qantas is spamming it’s database with scary stories (my words not his. For his words click here.)
This looks like a good example of a company that is only just starting to understand the opportunity provided data-driven communications.
Open communications, great. Poor use of database though.