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ARABIAN MARKETER: What will it take to challenge Google and Facebook?

In July 2016, Verizon announced it’s purchase of Yahoo! while we were on holiday in Normandy. I received an email asking if I have an opinion. Sure I have an opinion. Below are the answers to the questions that Sana Mahmoud, Group Editor, The Arabian Marketer, put to me. At the bottom is a link to the final article quoting some far more erudite people than me!

yahoo-verizon-third-force-0011. US based telco, Verizon, has followed up its AOL buyout earlier in the year with now Yahoo, reiterating its focus on content platforms. Much has been deliberated on the significance of owning content platforms – do you see this agreed buyout augments Verizon’s content play globally?

Telcos used to be about pipes and cables. Now they are quickly becoming recognised as important media owners. Verizon – the USA’s largest mobile operator – is collecting some interesting media brands: Huffington Post, AOL, Yahoo. The next six months, as the deal is closed between Yahoo and Verizon a lot will come to light.
Continue reading “ARABIAN MARKETER: What will it take to challenge Google and Facebook?”

When asked on radio, “how does advertising work?” how would you answer?

Not an easy one to answer, or is it?

If you have fifteen mins, please have a listen and let me know if you agree with how I answered it the other day on the Industry Insider segment of DriveLiveDXB show on Dubaieye103.8.

Yes, this is a podcast with Tim Elliott (@dubaitim) and Alex Hirschi (@radiohirschi), where the opening question sets the tone of the discussion: “how does advertising work?”

https://soundcloud.com/jamwel/industryinsider-dubaieye1038-feb2016

Continue reading “When asked on radio, “how does advertising work?” how would you answer?”

Alibaba and the Forty Thieves – at an IPO that would raise almost $22 billion

Tomorrow, the next big IPO in techland is taking place; so, what do you know about Alibaba?Ali_Baba_and_the_Forty_Thieves_VideoCover

Surely, Ali Baba is a poor woodcutter who discovers the secret of a thieves’ den, entered with the phrase “Open Sesame“. The thieves learn this, and try to kill Ali Baba. But Ali Baba’s faithful slave-girl foils their plots; Ali Baba gives his son to her in marriage and keeps the secret of the treasure.

Well, let me tell you what the other Alibaba does, EVERYTHING!

In wikipedia-speak, it’s “a family of highly successful Internet-based businesses.” Jack Ma Continue reading “Alibaba and the Forty Thieves – at an IPO that would raise almost $22 billion”

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