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Listening to stories

Notes on life, by James Welch

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The big questions

It’s time to ask the big questions. And I’m going to ask them from the stage.

[It’s exciting: next week I co-chair and deliver a keynote at the Social and Mobile Monetization Conference, Shanghai.]

I don’t suppose I’ll get the answers I’m looking for. So I’ll propose my own answers to the questions!

Maybe I’ll get away with keeping my own opinions unchallenged. That said, I’ve seen some of the names, job titles and companies of the paying audience, as well as the other speakers at the event, so I expect they’ll be quick to air their thoughts. At least, I hope so.

Anyway, here are the questions that I’m posing in the marketing materials for the event:

Searching for answers to big questions about the business behind brands – in the context of social and mobile. Continue reading “The big questions” →

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Building brands through “frequent, lightweight interactions”

On-line, in-store and in-between!

Today, we understand that relationships are formed through regular, little stories and this is how products will become loved brands in the eyes of consumers. Across all consumer touchpoints (ie on-line, in-store and in-between!) we must therefore create and manage “frequent, lightweight interactions” *.

Clearly, the retail world is evolving. There are Continue reading “Building brands through “frequent, lightweight interactions”” →

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Wake up Retail Australia! It’s about timing not location.

My quest when midnight shopping is to see what I can buy for five bucks or less, including postage. Thank you Ebay for the crap I’m getting sent home much to my wife’s amusement. Then I was introduced towww.fiverr.com – a great place to waste time and only spend a fiver a pop. Go on, have a look! (Hat tip to Yvette @ellaslist)

So, I have bought a few random things recently. I have a quest when up settling my little baby boy in the middle of the night. Or rather, when not settling him.

And this is all thanks to the smart phone in my pocket.

My point? Well, the point is that point of purchase is now temporal not geographical.

The world has rushed from nought-to-f in sixty seconds. From real world Continue reading “Wake up Retail Australia! It’s about timing not location.” →

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