New Job. Chief Commercial Officer at WhyBuy.
It’s 5am on Monday 23 November 2020 and after writing this I’ll drive to London to meet with the team at WhyBuy, the delivery-tech firm that allows Londoners to rent anything and everything (within reason) rather than buy.
Most people would call this week one. But we’re not born a week old, we are born at zero. Except in Korea where everyone is a year older as they count age differently. Did you know that? It was Jaewoo who taught me that when he was my boss when I ran 247 Media’s Media Innovation Group (WPP) in APAC for him.
So Week Zero and jumping in with both feet into this start up. I called it delivery-tech.
Perhaps that’s because I’ve just come from a project with an adtech, Brand Advance. They make niche audiences available through their diversity media publisher network and are launching some cool new products around audience insights built on adtech. An exciting, fast growing start-up. More on that in a future post, as it frames my start to this business.
Is WhyBuy delivery-tech? Or direct-to-consumer (DTC)? Rental-tech? What do we measure and talk about most?
Mileage, then we are delivery-tech.
Sales in financial terms (£££), then we are DTC.
Sales in terms of numbers of items rented, then we are rental-tech.
That seems simplistic.
Anyol’how, as Una would say… I’ll be in shortly, Jamie Conway & Denis Oyibo.
Glad I bought de-icer yesterday.