James Bond’s gadget guru, Q, describes how he adds technology to Bond’s armory in the latest movie, Skyfall:

“I can do more damage on my laptop

sitting in my pajamas before my first cup of Earl Grey,” Q says to Bond,

“than you can do in a year in the field.”

At Cannes this week you’ll see all those wannabe-Bonds, without Q; storytellers without data; digital agencies without Continue reading “Digital agencies need tech agencies, just like Bond needs Q”