It’s time to ask the big questions. And I’m going to ask them from the stage.

[It’s exciting: next week I co-chair and deliver a keynote at the Social and Mobile Monetization Conference, Shanghai.]

I don’t suppose I’ll get the answers I’m looking for. So I’ll propose my own answers to the questions!

Maybe I’ll get away with keeping my own opinions unchallenged. That said, I’ve seen some of the names, job titles and companies of the paying audience, as well as the other speakers at the event, so I expect they’ll be quick to air their thoughts. At least, I hope so.

Anyway, here are the questions that I’m posing in the marketing materials for the event:

Searching for answers to big questions about the business behind brands – in the context of social and mobile. Continue reading “The big questions”