Listening to stories

quick, let's turn to face the future!



When asked on radio, “how does advertising work?” how would you answer?

Not an easy one to answer, or is it?

If you have fifteen mins, please have a listen and let me know if you agree with how I answered it the other day on the Industry Insider segment of DriveLiveDXB show on Dubaieye103.8.

Yes, this is a podcast with Tim Elliott (@dubaitim) and Alex Hirschi (@radiohirschi), where the opening question sets the tone of the discussion: “how does advertising work?”

Continue reading “When asked on radio, “how does advertising work?” how would you answer?”


The evolution of storytelling (the bard’s on twitter)

These four pictures demonstrate the evolution of storytelling:

The original 1564-1616

Continue reading “The evolution of storytelling (the bard’s on twitter)”

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