In July 2016, Verizon announced it’s purchase of Yahoo! while we were on holiday in Normandy. I received an email asking if I have an opinion. Sure I have an opinion. Below are the answers to the questions that Sana Mahmoud, Group Editor, The Arabian Marketer, put to me. At the bottom is a link to the final article quoting some far more erudite people than me!

yahoo-verizon-third-force-0011. US based telco, Verizon, has followed up its AOL buyout earlier in the year with now Yahoo, reiterating its focus on content platforms. Much has been deliberated on the significance of owning content platforms – do you see this agreed buyout augments Verizon’s content play globally?

Telcos used to be about pipes and cables. Now they are quickly becoming recognised as important media owners. Verizon – the USA’s largest mobile operator – is collecting some interesting media brands: Huffington Post, AOL, Yahoo. The next six months, as the deal is closed between Yahoo and Verizon a lot will come to light.
Continue reading “ARABIAN MARKETER: What will it take to challenge Google and Facebook?”