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the blog to accompany digitalorchestra.ae

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themarketingsociety

#braveleaders in the Middle East

The Marketing Society Middle East is the fastest growing element of the MarSoc world (London, Edinburgh, New York, New Delhi, Singapore, Hong Kong). So it’s a delight to put on our first conference in an excellent venue, the Vox Cinema in Mall of the Emirates, Dubai, The Brave Conference. #braveleaders.

BraveDubai_Nov2017.001
#braveleaders in the audience as well as on the stage

Recurring themes underpinned the excellent and unique presenters. Unique in their storytelling and unique in their outlook. All demonstrating different themes of bravery. Let’s look at some of these themes.

Honesty and relevance are key to bravery. Ros Atkins, presenter, Outside Source, BBC World News and BBC World Service, gave an honest story of passion, preparation and purpose. Which turned out to be the three Ps of #braveleaders in business as a whole and marketing in particular.

Accessibility and going against perceived & received wisdom are key to bravery. Asad Rehman, Chair of the Marketing Society Middle East and Director Media, North Africa and Middle East, Unilever, Continue reading “#braveleaders in the Middle East”

GULF NEWS: Can networking change the face of an industry?

On a roof top in Tehran, above the offices of a digital start-up accelerator, one of the global marketing industry gurus – and a start-up mentor – was telling me about a global organisation where finance and technology experts gather to talk about what’s coming next, Next Money.

GULFNEWS NETWORKING
A version of this article appeared in Gulf News on Wed 20 July 2016, while I was on holiday in France. Where were you?!

This Australian entrepreneur, based in Singapore, at the time was a mentor to Tehran-based teatalk.io, the digital start-up where global, non-English speakers congregate to practice speaking English. He was evangelising Next Money as the networking event for the community that was – and is – changing the face of finance by giving centre stage to the tech companies who sometimes hide in the wings; the tech companies that we only hear about when they go mainstream. Continue reading “GULF NEWS: Can networking change the face of an industry?”

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