Dissolve is a library of stock footage for video.
They saw this piece by Kendra Eash on Timothy McSweeney’s Internet Tendency site.
And made it into a film. (HatTip Mumbrella.asia)
What a gem.
Another way to mock generic advertising was taken by David Mitchell in 2009.
I’ve used this film in presentations talking about the importance of using the media data trails for creative development.
What can save us from generic advertising today? Data.
Know who you’re talking to. Don’t be lazy. Use the data that is available. Talk to different segments of your audience in a different tone. Talk to them regularly across all screens. And monitor what’s working and what’s not.
How many people actually know what a digital data management platform can show you? Not enough!